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Running a small business or a personal website? Struggling to reach the right audience without having a big budget? While social media might seem like the answer, it often feels like shouting into a void, reaching few of the right people and burning through your budget. There’s a more cost-effective and targeted solution. Email marketing.
Running a small business or a personal website? Struggling to reach the right audience without having a big budget? While social media might seem like the answer, it often feels like shouting into a void, reaching few of the right people and burning through your budget. There’s a more cost-effective and targeted solution. Email marketing.
Email stands out from every other channel with its personalized touch, its global reach and a staggering ROI. There’s a reason why it’s the number one most preferred medium. So much that according to Statista, email is the number one platform companies claim they’ll continue to use in 10 years time. Impressive, right?
If you haven’t tried email marketing yet, or if your past attempts didn’t meet your expectations, don’t worry. It’s never too late to start or improve your efforts. Let’s explore email marketing together. We’ll gladly guide you how to master the creation of high-performing email campaigns and transform the way you connect with your audience. Ready to dive in?
Let’s start with the basics. An email campaign is a sequence of emails that you send to your subscribers with a single marketing goal in mind. This can be encouraging engagement, nurturing leads, promoting a new product or driving sales.
Each email in the campaign usually contains a specific button or link, guiding subscribers to take a particular action. Or as we like to call it in the marketing world — a call to action. Actions can be signing up for a webinar, adding a product to their cart, or booking a call. Whatever works best to achieve your marketing goals.
Now let’s get into the nitty gritty of email campaigns. Email is not an exact science but there are a certain number of tips you can follow to create some of the best email marketing campaigns and improve your email marketing strategy.
Understanding your target audience is crucial to the success of any email marketing campaign. That’s the first thing you need to do before you start crafting your campaign email. Here are the steps you need to follow:
Every successful email campaign begins with a clear goal. This could be increasing website traffic, boosting product sales, or improving customer engagement. Align your goals with your overall strategy and audience to create a focused and actionable roadmap for your email campaign. This will provide a clear framework for evaluation success and learning from each campaign.
Have in mind that for a goal to be as effective as you need it to be, it should be SMART. This stands for:
An example for a SMART email marketing campaign goal could be to increase website visits by 20% over the next month.
Your campaign type should align with your set goals. If you’re looking to promote a new product, a promotional email campaign would be fitting. If you’re seeking customer feedback, opt for a survey email campaign.
So, to further improve our SMART goal from before, we can phrase it like this: increase website visits by 20% over the next month using a promotional email campaign.
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